Arona Uomo

Opened in 1993, the shop perfectly reflects the history of VIETTI, characterised by transformation, innovation, and evolution.

Restyled with the times, the store has become a futuristic capsule showcasing a conceptual curation of emerging and established brands for the modern man. The steel structure and neon lighting create a space that embodies a laboratory of fashion with the experimental energy that we inject into the store with community events, installations and popups.